“Why is abnormal always understood as being less than normal? Why can’t we see abnormal as being ab(ove)normal and normal as less?A shift in perception is all that is required.”
“The naturals realize it’s their responsibility to make what matters to them happen, day-to-day, in the face of competing demands.”
“If you’re not pissing someone off, it’s probably not innovation.”
Battle-test your innovation strategy - McKinsey Quarterly
You thought you did everything right—gathered market research and consumer insights; brainstormed, prototyped, and tested a promising new idea; developed detailed financial models and a solid marketing plan. Yet your company’s new product or service didn’t perform as expected. What did you overlook?
If you answered “the competition,” you’re far from alone,
