It is Product’s understanding of the customer that produces value for the company, and a company that doesn’t understand who it’s selling to is bound to fail.
First it was the Business Model Canvas, then the Lean Canvas. I dug it, but it didn’t quite seem a fit for an established business. Sure enough, someone’s thought of that, enter the Lean Project Canvas: http://www.agile42.com/en/blog/2013/04/11/lean-project-canvas/
“Why is abnormal always understood as being less than normal? Why can’t we see abnormal as being ab(ove)normal and normal as less?A shift in perception is all that is required.”
“The naturals realize it’s their responsibility to make what matters to them happen, day-to-day, in the face of competing demands.”