Tue
Oct
20
“ After analyzing the highest and lowest performers from its database of more than 170,000 online ads, the Millward Brown company determined that creative factors such as persistent branding, strong calls to action and even human faces — and not super-targeted or high-profile ad placements — make for better ad recall, brand awareness and purchase intent.
Digital: Online Ads Not Working for You? Blame the Creative - Advertising Age - Digital
